The New Indian Express believes that strong, independent women are the backbone of a nation. We have decided to act on our belief by organising a definitive event called Devi, which recognises and awards exceptional women from across the country who display dynamism and innovation in their work.
Our 'Devis' have been chosen through a rating process conducted by the senior editorial team of The New Indian Express and an independent jury, using transparent methodology. They have been selected on the basis of their contribution to their chosen line of work, as well as society in general. The rating process runs true to our motto of 'Favour None, Fear None'.
One rainy afternoon in Guwahati, Anvita Dutt read her first book—The Clay Pot and Other Stories. A whole new world opened up to her—of imagination and storytelling. There were more stories, she was sure of it, and Dutt embarked on a quest to find them. Dutt was five years old when she read her first book. Forty years later, the journey has not ended. Home for her is still “a many-storied place with pages to hide under and pools of inky words to swim in.” In her library of words, Dutt reads, lives, breathes and tells stories. To herself and to others. Little wonder that she’s become one of the foremost women writers in the Hindi film industry. As one of the leading writers who has worked with Aditya Chopra’s Yash Raj Films and Karan Johar’s Dharma Productions, Dutt switches between prose and verse, writing dialogues, screenplays and songs for leading directors and film projects. She arrived in Bollywood from advertising, where she worked for 14 years. Over the last 10 years, Dutt has written the dialogues and lyrics for Queen, Dostana, Bachna Ae Haseeno, Kahaani and Patiala House. Her works are a blend of the contemporary and colloquial. They range from sensitive to entertaining and appeal to the young and old alike. Among the songs she’s written are Khuda Jaane, Raadha, Mann Bawra, Kyun Main Jaagu, Khabar Nahin, Kinaarey, Jab Mila Tu, Sadka and London Thumakda.
Jagi Panda has always been a high flier. She started out with Indian Airlines, moved to modelling and now runs Ortel Communications, an infrastructure company, and OTV, Odisha’s first private broadcasting company. Panda didn’t start out to be a media mogul. After her marriage to MP Baijayant ‘Jay’ Panda, she moved to Bhubaneswar and was looking “to work on something meaningful”. The family’s main line of business was mining (which was not really her cup of tea) but the company had a Communications plan in the ‘New Projects’ department that Panda liked the sound of, and decided to make her own. “I moved it out of the head office and began running it as an independent project with five persons working out of a small rented house,” says Panda. Today, Jagi employs over 2,500 people and Ortel has a presence in Andhra Pradesh, Chhattisgarh, Odisha and West Bengal. She has also pioneered several concepts that were firsts in that part of the world, such as granting widespread employee stock ownership, accessing venture funding, not to mention building a successful technology-related business in a state that’s more comfortable with mineral and manufacturing companies. The journey’s not always been smooth. “Fundraising was a major issue,” Panda reminisces. “At one point, we were demotivated to the level of quitting. It felt like we could never sell the company’s vision and raise the required capital, and Ortel is a very capital-intensive business.” Happily, the issues got sorted and Ortel took off. Panda then focused on building a capable management team with equity stakes in the company. She handed over the day-to-day management of the company to the team and began devoting her time to long-term growth plans. Panda’s life is not all business though. Hugely interested in societal issues, she has initiated Ortel Dayitwa, a CSR project providing scholarships for higher education for girls, as well as an awareness campaign of “Say No To Plastic Bags” that keeps an eye on the environment.
Laila Tyabji has dedicated her life to reviving India’s craft heritage, working at multiple levels. Born in Delhi, she studied arts at the MS University, Baroda and, later, print-making at the Toshi Yoshida Studio in Japan. She started out as a freelance designer for textiles, graphics and theatre. But, things took an interesting turn in the year 1976 when the Gujarat State Handloom and Handicrafts Development Corporation asked her to document, revive and redesign the traditional handicrafts of Kutch. Tyabji spent six months in the region, working with the crafts and craftspeople in the area—block printing, weaving, bandini, woodwork, pottery, and the many different traditions of embroidery and appliqué. In 1981, she and five others brainstormed an organisation for crafts and craftspeople. That was Dastkar. “It all started very informally. I had no idea that we would still be at it 35 years later, and that it would become an all-India movement!” says Tyabji. The organisation that started with just 15 nervous groups of craftspeople today works with over 700 such groups all over India. Dastkar provides support services such as entrepreneurship training, access to credit, product and skills development, design and marketing to traditional artisans, in an attempt to make handicrafts (which is India’s second-largest employment sector) regain its place in the economic mainstream. She has edited a book entitled Threads & Voices: Behind the Indian Textile Tradition, which tells the stories of artisan communities and the practice of different textile crafts. She has also served as a member of numerous national committees and advisory boards for handicrafts, the small-scale industries, khadi and design. She’s worked in 29 states, with over one lakh artisans across the country, but feels that there is still a long way to go.“In the micro sense, a lot has changed since we began. Artisans are going places, and today they have the confidence to innovate and make sense of what works and what does not work in the mainstream market. But in the macro sense, this is just a drop in the ocean. We at Dastkar work with thousands of artisans, but there are still many million others who are struggling, and need the same assistance and investment,” she says. In 2003, Tyabji got the Aid to Artisans Preservation of Craft Award in New York, the first Asian to receive the honour. In 2012, she received the Padma Shri.
Attired in her trademark salwar-kameez-dupatta and a string of pearls, Mallika Srinivasan sits with ease behind the wheel of a giant tractor, justifying the epithet 'Tractor Queen of India'. And why not? Farming in India has long been a male dominated activity. But Srinivasan-a Wharton graduate-has defied all odds to make her company the world's third-largest tractor manufacturer. As Chairman and CEO of the Chennai-based tractor major, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business. Under her aegis, the company has become a `93 billion company that sees annual sales of over 150,000 tractors and has a presence in over 100 countries. Srinivasan is also a well-known philanthropist with an abiding interest in education and healthcare. She supports Sankara Nethralaya and the Cancer Hospital in Chennai, as well as a number of educational and healthcare facilities in the Tirunelveli district of Tamil Nadu. She is also involved in the promotion of of Indian culture, classical music and traditional art forms through the Indira Sivasailam Foundation. She is the recipient of multiple awards, including the Padma Shri for her contribution to trade and industry in 2014.
Her father Dr. Prathap C. Reddy pioneered private healthcare in India and created the country’s first corporate hospital. As Vice-Chairperson of Apollo Hospitals Group, which she joined in 1989, Preetha Reddy has not only taken forward her father’s mission to “make healthcare accessible to all” but has also substantially raised the bar for healthcare standards in the country. It was with her guidance and support that the National Accreditation Board for Hospitals (NABH) was introduced by the Government of India. She spearheads Apollo’s focus on data-driven decision-making and champions the strategic deployment of analytics. In fact, it’s her focus on driving innovation through technology that saw Apollo being honoured with the 2016 Microsoft innovation award for using analytics to manage and control infectious diseases. Under Reddy’s leadership, Apollo has witnessed immense growth, both in the number of hospital beds and the Group’s annual turnover. She also oversees the planning, designing and funding of new projects, with a view to directing the Group towards best use of resources and funds. Across the country, whenever any need has arisen, be it a manmade disaster or natural calamity, Reddy has facilitated prompt medical assistance to provide relief and rehabilitation. Committed to service, she plays a key role in Apollo’s corporate social responsibility initiatives and has helmed several projects like SACHi (Save a Child’s Heart Initiative), that supports diagnostics and treatment of underprivileged children ailing from congenital heart diseases. Reddy graduated in science from Stella Maris College in Chennai and got her Masters’s degree in Public Administration from Madras University. She was conferred the degree of Doctor of Science by the Dr. MGR Medical University, Tamil Nadu in recognition of her outstanding work in the field of healthcare.
Given that she was always interested in the arts (“be it music, dance or design”), it’s little wonder that Radha Kapoor has made a name for herself as one of Young India’s leading creative entrepreneurs. Born into a prominent business family in Mumbai, Radha’s business interests are driven by her personal passions. In 2009, she founded Do It Creations as a holding umbrella company to conceptualise and promote new creative concepts. She also formed Brand Canvas to create artworks for companies that helped convey their brand philosophy. As an angel investor, she facilitated the entry into India of Spanish dry cleaning giant Pressto. The year 2013 saw the birth of Kapoor’s pet project: the Indian School of Design and Innovation, Mumbai in association with her alma mater, Parsons The New School of Design, New York. Kapoor is also present in the world of sports, as owner of the Delhi franchise in the Pro Kabaddi League and the Mumbai franchise in the India Hockey League, and in the luxury space, having brought French luxury label Longchamp to India. “It’s great to be part of these game-changing ideas,” says the young entrepreneur. But design remains closest to her heart. “Being a right-brained person, the creative sphere is where I am the most comfortable. We make sure that creative entrepreneurship is the bottomline of all our ventures,” she says. Compliment on her body of work, she says she has only scratched the surface. “All the accolades are flattering but there is still a lot of work to be done. I am still emerging and am yet to establish myself. One’s work needs to inspire the young people around us,” says Kapoor.
For over forty years, Ritu Kumar has been working to put India’s print and textile traditions centrestage. For that she has worked with craftspeople in villages as well as the rich and famous, in India and out of it. The Mumbai-born Kumar did not set out as a designer. She studied Art History at Briarcliff College in New York, after finishing her college in Delhi. It was while studying museology at the Asutosh Museum of Indian Art in Calcutta University that Kumar got interested in block-printing. She set up a unit with four hand-block printers and two tables in a small village near Kolkata; their work found its way into Ritu’s Boutique, the first such store of its kind in India. From the beginning, Kumar’s creations were distinctive in their use of colour, the quality of the fabric, intricate print/embroidery and a gloriously rich Indian aesthetic that had a very contemporary feel. Working with craftspeople, Kumar made significant impact in creating employment in underdeveloped areas. Within a decade, Brand Ritu Kumar was retailing in Europe: the products a mix of couture and prêt. In 2002, Kumar launched a sub-brand called Label, featuring Western silhouettes with traditional Indian embellishments. The two brands are now sold in 27 stores across India. And yet Kumar keeps visiting small towns and villages looking for authentic textiles. “In the last three decades, I have seen our textile heritage being reduced to a shadow of its glorious past. I can’t stand it. I will do every bit I can to revive our handlooms and reinstate the lost glory of our crafts,” she says. Her book Costumes and Textiles of Royal India, published by Christie’s, chronicles the history of textiles and art design in India. Kumar’s work as a textile revivalist has won her many honours including the Padma Shri in 2013 and the French Knighthood, Chevalier des Arts et des Lettres, in 2008.
The buzz around Sanjukta Parasor is more than a 10-year career with the police usually warrants. But then, little about the Assistant Inspector-General from Assam Police is usual. First are her educational qualifications. A political science graduate from Delhi University, the 37-year-old sports fiend from Guwahati has an M. Phil and a doctorate from the Centre for US and Latin American Studies at JNU, New Delhi and a Master’s in Police Administration. Then comes her attitude to policing. As SP in Jorhat and Sonitpur, she introduced regular exercise and training in crowd control and investigation procedures for her fellow policemen. She also started a ‘Police Volunteer for a Day’ programme for the youth to “help sensitise them about police work.” While she doesn’t like talking about it, Parasor’s fight against militancy has earned her a lot of admirers. As SP of the counter-insurgency prone district of Sonitpur, from 2014 to 2016, she was instrumental in curtailing the insurgent activities of the NDFB(S) and ULFA militant cadres. “It is a matter of security, so all I will say is that I have been involved in all stages from intelligence collection to carrying out operations.” But she does admit to planning the structured resettlement of surrendered militant cadres. Interested in a variety of subjects, Parasor likes to spearhead women empowerment programmes as much as support NGOs working to protect Assam’s Rhinos. As a marathon and cross-country runner, she is in the forefront of most running events in the state. She is also a recipient of Commendation Medals from the Director-General of Police, Assam and the Director-General of the CRPF.
She set out to be a doctor and ended up as India’s only woman commando trainer with an MBA degree in crisis management, and has a seventh-degree black belt in military martial arts. Meet Seema Rao, an approved resource of the Home Ministry for anti-terror CQB (close quarter battle) training. For the uninitiated, CQB is combat at 0-30 metres, using bullets, bayonets, daggers, grenades or just bare hands. “It also requires strong shooting skills, where you have to beat the enemy by firing first; where you have to kill to survive,” explains the 47-year-old Rao, who, along with her husband Deepak, has patented a new method of shooting at close quarters. The ‘Rao System of Reflex Fire’ has been incorporated into Indian Army commands with due credits, gaining three Army Chief citations for the Raos. It’s been over 18 years now that Seema and Deepak have been training special forces, that too without compensation. “We have trained about 15,000 soldiers from every elite Indian force there is, from Navy Marcos to NSG Black Cats to the Air Force Garud, Paramilitary and Police forces” she says. She has also written the world’s first Encyclopedia of Close Combat Ops Training. Seema says it was her freedom-fighter father’s tales that gave her a strong sense of patriotism. “They made me want to do my bit for the country too, especially to repay the armed forces for the sacrifices they make for us.” Today, Rao believes there is nothing that women can’t accomplish. “As a woman in the combat world, which is dominated by men, I’ve proven that women can do anything that men can. Life only demands from you the strength that you already possess,” she adds. Life hasn’t always been easy, of course. Rao has suffered several injuries over the years, including a vertebral fracture. She has also been shot at. Yet she never gave up.
This social activist has been working to stop child marriages in Rajasthan for over 17 years now. Usha Choudhary’s journey began as a feisty 14-year-old, when she was almost married off to a stranger ten years older than her. Determined to continue her education and to forge her own path in life, the teenager fought her family (despite many beatings) successfully and stopped the marriage from taking place. The incident shaped her life and went on to inspire a lifetime of work, empowering girls in her home state of Rajasthan and beyond to stand up for their rights. In 2004, Choudhary set up the organisation Vikalp Sansthan, to work with young and dynamic volunteers in Rajasthan to campaign against the evils of child marriage, domestic violence and discrimination against women. “Our team dynamic is founded in feminist democratic principles, and we believe firmly in open doors and the open exchange of ideas. Our dream is to create a society that is equal and just for both men and women,” says the activist, who lives in Udaipur. Vikalp seems to be living the dream rather effectively. Since its birth, it has stopped 8,000 child marriages, helped with the education of 10,000 girls and dealt with over 2,000 cases of domestic violence. Choudhary, who holds BA and MA degrees in Hindi, works as Vikalp’s Secretary. She has also worked as a programme co-ordinator with Udaipur’s Aastha Sansthan and with Vishakha and Action Aid’s Lok Adhikar Network. Though satisfied with her work, the social activist says: “I think I have not done anything yet. I still have a long battle to fight.”
This is a woman who knows what people want before they know it. Back in the Eighties, when wellness was an unknown word and few, if any, associated beauty with fitness, Vandana Luthra came up with the idea of creating wellness centres that married weight management programmes with cutting-edge hair and skin treatments. “Beauty and good looks had always fascinated me. I believe when people imbibe wellness and beauty, it spreads happiness in their lives. With VLCC, the intent was to offer people new solutions, and make beauty and wellness a holistic concept. People would come to us not just to lose weight or become more beautiful, but to undergo a complete transformation,” says Luthra about what motivated her to start VLCC. There was also the matter of her education: after doing a professional course at Delhi’s Polytechnic for Women, Luthra studied beauty, fitness and food and nutrition in Germany, the UK and France. Today, her company has over 330 Wellness Centers in 13 countries and manufactures 150 skin, body and hair products that are sold at over 100,000 retail outlets across the world. Owing to Luthra’s interest in youngsters looking to make a future in the world of health and beauty, the company also runs the VLCC Institute of Beauty & Nutrition, with 75 campuses in India and Nepal.
Luthra got the Padma Shri in 2013. “Today, the industry has blossomed and progressed and I feel that the concept of wellness is constantly evolving. Women are more educated and career-driven and they all want to look good and feel positive,” she says.
Some people write. Some create opportunities for people to write. Editor-publisher par excellence Karthika VK belongs to the second group. Still, she says, publishing was a happy accident. “I walked into Penguin Books India on a dare to myself that I could clear the copy test that was set for new entrants. At the time, I was working on a PhD at JNU, after getting an MPhil from University of Hyderabad, and had no clear idea about what I wanted to do with my life.” But the test went well and Karthika “fell totally and irrevocably in love with publishing.” She spent the next decade at Penguin, acquiring and editing fiction and non-fiction books and overseeing a nascent children’s publishing programme. In 2006, she moved to HarperCollins India as Publisher and Chief Editor, and went on to publish some of the brightest stars of the Indian literary firmament, like Aravind Adiga, Anita Nair, Manu Joseph and Rana Dasgupta. She also worked with commercially-successful writers such as S. Hussain Zaidi and Anuja Chauhan. Apart from running a vibrant literary fiction list under the Fourth Estate imprint, Karthika also championed the cause of translations, Hindi publishing, poetry and graphic fiction. As if all that weren’t enough, she created Harper Sport, the only imprint dedicated to sport in India, and went on to publish the autobiographies of Mary Kom, Sania Mirza and Shoaib Akhtar, besides books for sports lovers. Twenty years after stepping foot in publishing, Karthika says: “The pleasure of working with words, and with some of the finest and most creative minds of our time, keeps me as engaged and excited today as I was when I began my career.”
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